Tory Hanna's "Run Outside For Love" campaign needed to put a real NFT into a fan's hands at a live event — without the friction that kills crypto adoption. No app to download, no wallet to create, no seed phrase to fear.
The brief: scan a QR code and walk away owning a collectible, while wallets, private keys, minting, and the chain all stayed invisible underneath.
We owned the end-to-end product UX/UI on IVY's token-distribution platform — designing every screen of the journey so an artist's audience, not a crypto audience, could collect in seconds.
We delivered a complete scan-to-own experience built around Apple Wallet. A fan scans the campaign QR, meets the NFT, and claims it - "it's yours" - with the collectible landing in Apple Wallet like any boarding pass or ticket. Self-custody happens, but the user never sees a blockchain.
One interface absorbed the complexity: buying, gifting, and giveaway "draw" tokens all resolved through the same flow, and the Polygon NFT, payment processing, and on-chain settlement ran out of sight. Backup and recovery - usually where crypto products break - became a guided step: the private key is saved to Apple Wallet, protected by FaceID, and restorable from a single link at ivy.cash/restore.
We mapped the full journey end-to-end and designed each flow as a self-contained product surface: Discover (QR entry → NFT intro → claim), Browse & Settings (collection and pass details), Buy / Give / Draw (three acquisition paths through one UI), Back-up & Restore (Apple Wallet save, private-key safety, FaceID, quick-restore), Share (social distribution of the collectible), and Return (re-entry logic for users coming back to active campaigns).
The hard design work was making self-custody feel like consumer e-commerce. We turned "the blockchain is where your NFTs are stored - your key gives you access" into a single save-to-wallet moment, and built a "get ready" step around the wallet/authentication handoff where crypto checkouts usually lose people. Every screen stayed simple no matter which token type or processor sat behind it.
This was the Tory Hanna artist NFT launch — one of the IVY platform launches we delivered, alongside Katla's NYC event checkout.
