We set out to productize what we'd built manually across years of telco work: social engagement, mobile conversion, and re-marketing — automated end-to-end in a single platform.
Our user was the marketing manager who needs more business impact with fewer resources, wants to launch efficient campaigns fast, and needs to stay in control — using the platforms they already run, with no change to their workflow.
Swashly turns rented social reach into an owned audience asset. Campaigns land users in pixel-perfect mobile funnels that convert, then capture them into a first-party data Vault — user engagement, IDs, contacts, and conversion status the business owns outright.
From there the loop closes for free: re-market off Vault audiences, read real-time analytics and heat maps to see where users get stuck, and repeat — scaling as the business grows, with AI-powered recommendations replacing gut feel.
We designed and developed the platform end-to-end, structured around the full user lifecycle — Join, Set-up, Integrations, Catalog, Funnels, Analytics, Vault, and Campaigns.
Each stage removes a specific point of friction: ready-to-use mobile funnels built in minutes instead of weeks, no disruption to existing Facebook and Google workflows, and free re-marketing that gets users off social media and into a pipeline the business controls.
