Russell Hobbs has had a slower activity on the Romanian digital market for the past few years, resulting in a diminished online presence and reduced brand visibility. This project aims to revitalize the brand by reintroducing it to Romanian consumers through a strong digital strategy.
We will focus on launching targeted advertising campaigns across key online platforms to rebuild awareness, drive engagement, and position Russell Hobbs as a leading choice for home appliances. The ultimate goal is to restore brand relevance and boost sales through a modern, data-driven digital approach.
The campaign successfully reintroduced Russell Hobbs to the Romanian digital market, generating renewed brand visibility and engagement. As a direct result of the targeted ads and strategic online presence, the brand achieved several sales during key shopping events like Black Friday and Cyber Monday, marking a strong first step toward rebuilding its market position.
We executed the campaign through structured planning using advanced campaign management systems, detailed calendars for timely rollouts, and streamlined creative production workflows. Ads were strategically deployed across major digital marketing channels such as Meta (Facebook and Instagram) and Google, ensuring maximum reach and engagement. This integrated approach allowed us to deliver consistent messaging, optimize performance, and drive impactful results during peak shopping periods.
