Remington needed a launch partner who could deliver end-to-end digital campaign management for their Botanicals hair care line. The challenge was executing a comprehensive market entry strategy at speed - from brand onboarding to campaign launch - while creating a flexible creative system that could adapt across multiple themes and maintain performance throughout extended campaign cycles.
Starting with first week, the campaign delivered exceptional cost efficiency while maintaining strong engagement metrics. We achieved a remarkably low Cost Per Link Click compared to the European industry standard for beauty and personal care, achieving an 85% cost advantage. This efficiency, combined with a competitive 0.97% Click-Through Rate and 66% Landing Page View Rate, demonstrated excellent targeting, creative quality, and audience fit. The results positioned Remington for sustained campaign performance and highly efficient customer acquisition in their target Eastern European market.
We built the campaign from strategy through execution. After collaborative strategy sessions with Remington's team, we developed a comprehensive three-month roadmap spanning prospecting, retargeting, and retention phases. Our creative team produced a complete asset portfolio covering all Meta ad formats - ensuring optimal display across every screen size and placement. Each creative theme was engineered with strategic messaging frameworks, from "Nature's power in 4 tools" to "Naturally Beautiful Hair, Every Day," giving Remington multiple proven approaches to test and scale. We delivered format-complete creative sets ready for continuous optimization, comprehensive campaign setup and management, and real-time performance monitoring - all enabling Remington to launch confidently and maintain momentum from day one.
