Our objective was two-fold: first, to build digital engagement from zero in emerging markets where mobile carriers had no social media presence. Second, to create campaigns that drive measurable business outcomes - not just marketing metrics.
Ooredoo Group spans 10 markets with 170M mobile subscribers across Southeast Asia and the Middle East. Our campaigns covered Myanmar and Maldives - 10M subscribers in markets at the earliest stages of their digital journey.
Our digital campaigns reached 8M+ mobile users across Myanmar and Maldives, with 400K+ monthly active users engaging with our campaigns. We grew the digital audience by 30% via social channels in 9 months, achieving 14% campaign CTR - 10X higher than traditional telco SMS.
Business impact from campaign engagement: +16% ARPU (users who engaged spent more), -23% churn (digital social campaign touchpoints improved retention), -22% calls to care (self-service content reduced support load).
End-to-end creative and campaign execution across Facebook, Instagram, Messenger, Viber, and Twitter. We produced localized creative assets including Viber sticker packs to drive organic brand engagement. Campaigns ran under the "Ooredoo Next" brand we developed and helped position for digital innovation.
We built the methodologies higher//faster applies today: multi-channel creative, engagement-to-business-outcome measurement, and campaign optimization cycles.
